by Warren Whitlock | Oct 24, 2007 | Uncategorized
I just watched a short video called “What is Bookwise”Any author would want this.It’s the quickest way I’ve seen to be in a real business.Why would you want that? Tax savings, another channel to get the word out about your book, and an...
by Warren Whitlock | Oct 23, 2007 | Uncategorized
I spent this afternoon with Robert Cialdini (yes, the Influence guy). Cialdini was speaking at the Fortune Small Business Conference and I went with my friend Donna Fox to record an interview with him. I’ll post a link to that interview when it’s done. He...
by Warren Whitlock | Oct 23, 2007 | Uncategorized
I just received a question from Solly at AskWarren.com about finding people to help an author promote their book. I’d like to share my answer with you.The first this to remember about partnerships is The Law of Reciprocity. Approach every relationship as an...
by Warren Whitlock | May 24, 2007 | Uncategorized
In Revenue Magazine, I read about Freemium business.. a new word for a model where the content is free (or ad supporter) and then upgrades are sold.Sounds a lot like the models we’ve been using with authors. Even though most of our promotions require purchase of...
by Warren Whitlock | Apr 28, 2007 | Uncategorized
Read this before the fnords get me..I can’t be here longI’m having dinner with 437 of thebrightest people I know. But I just had torun to my laptop to make sure this got toyou.(You can read about the news and marketingsecrets on my blog at...
