In Revenue Magazine, I read about Freemium business.. a new word for a model where the content is free (or ad supporter) and then upgrades are sold.

Sounds a lot like the models we’ve been using with authors. Even though most of our promotions require purchase of a book.. they model we’re using would allow for a loss on the sale of the book to start a relationship with a client.

It can be a bit annoying to see lots of ads, and reminders to upgrade.. hardly feels free. However, these businesses are doing some of what I teach authors in using the law of reciprocity, that is.. you give before you get

The Free line is moving. Smart marketers are giving away more content to introduce consumers to higher priced content. Especially when the know the back end system is of high value.

What about you? Are you looking for ways to give more?