Web reviews drive online book sales

A study by the Center for Customer Insights at the Yale School of Management on the effects of consumer reviews on online book sales concluded that this community content has an impact on consumers’ purchases. The study, by professors Judith Chevalier and Dina...

The Ultimate Corporate Brochure: Your Book

The Ultimate Corporate Brochure: Your Book: “Strategy Think of this as a different form of a corporate brochure. Unlike a brochure, being a published author will make you look look like a celebrated expert in your field. This separates you from the competition,...

11458 New Publishers Last Year

HoustonChronicle.com – It’s not vanity: Authors pen self-publishing revolution: “‘Last year we assigned ISBN publisher prefixes to almost 11,458 new publishers. Of those, 11,344 were small publishers, meaning someone publishing one to 10...