A study by the Center for Customer Insights at the Yale School of Management on the effects of consumer reviews on online book sales concluded that this community content has an impact on consumers’ purchases.
The study, by professors Judith Chevalier and Dina Mayzlin, aimed to determine whether differences in customer reviews across the two US websites affect sales.”>Web reviews drive online book sales – vnunet.com: “Book reviews posted on the websites of online retailers such as Amazon and Barnes & Noble have a significant influence on the ultimate success or failure of new titles, research has claimed.
A study by the Center for Customer Insights at the Yale School of Management on the effects of consumer reviews on online book sales concluded that this community content has an impact on consumers’ purchases.
The study, by professors Judith Chevalier and Dina Mayzlin, aimed to determine whether differences in customer reviews across the two US websites affect sales.”
