Guinness World Records(TM) Stars on the Silver Screen in First in-Theater Advertisement for Best Selling Book: “Guinness World Records, the global authority on record-breaking achievement, today announced the introduction of the Company’s first national in-theater advertisement for its best-selling annual book. Premiering in theaters throughout November and December, the advertisement will be played before films including, Harry Potter and the Goblet of Fire and The Chronicles of Narnia, the 30-second spot will support the release of Guinness World Records 2006 during the holiday season.”