The Ultimate Corporate Brochure: Your Book: “Strategy

Think of this as a different form of a corporate brochure. Unlike a brochure, being a published author will make you look look like a celebrated expert in your field. This separates you from the competition, boosts your perceived value, leads to much higher fees and more than your share of referrals as people become afraid NOT to hire you! Besides, when was the last time a prospect asked for you to autograph your brochure?”