WSJ.com – Latest Books, Boiled Down

WSJ.com – Latest Books, Boiled Down: “The surge of new titles motivates readers strapped for time to look for summaries, says Michael Norris, Simba’s senior analyst. ‘The sound-bite culture — folks who don’t want or have time to...

Why ZeroCostPromotions.com Works

I’ve just come back from Matt Bacak’s Marketing Madness in Atlanta. He had me talk about out promotion that made The Ultimate Lead Generation Plan a #1 best seller the day it was released.I spoke for an hour.. but the answer it simple. We had hundreds of...

Will Hype and Promotion Sell A Book?

Once upon a time – Deccan Herald – Internet Edition What is it that helps a book sell, substance or publicity? Initially, marketing gimmicks and hype can increase the sales of a book. Newspaper articles and TV programmes can promote a book even before it...