I’ve just come back from Matt Bacak’s Marketing Madness in Atlanta.
He had me talk about out promotion that made The Ultimate Lead Generation Plan a #1 best seller the day it was released.
I spoke for an hour.. but the answer it simple. We had hundreds of partners through our cross promotion site
The partners who gave a quality gift, with a great presentation. (with 207 offers, the copy was very important) got hundreds of leads, and many have reported direct sales results.