Once upon a time – Deccan Herald – Internet Edition

What is it that helps a book sell, substance or publicity? Initially, marketing gimmicks and hype can increase the sales of a book. Newspaper articles and TV programmes can promote a book even before it sees the light of day. But if the book is not good enough, hype alone cannot sustain its sales. The bottomline therefore is this: For a book to become accepted, writing skills are essential, not hype alone, says Annie Mathew.