ABC News: Experts: Oprah Sought to Protect Brand

Analysts say that when Winfrey confronted disgraced author James Frey on her show Thursday, her motive wasn’t only about bringing the truth to light, it was about protecting that brand.

“She did it textbook correct in terms of how to handle crisis PR,” said marketing strategist Laura Ries, president of Ries & Ries in Atlanta. “It was honest, it was real, and it was just the right thing to do for her brand as well.”