Getting new books to buzz

Sample book chapters handed out at concerts? A lot of work goes into Buzz Marketing. Newsday.com: Getting new books to buzz: “‘This isn’t for the big commercial books that are on the bestseller list,’ Pascocello said. ‘This is for the...

A Marketing Plan For Life

This is getting to be a lot of fun. I’ve just started work on a great new book from Robert Michael Fried, called A Marketing Plan For Life. I’ve been having a lot of success using blogs and press releases and cross promoting events between the blogs. Now...

Is Potter Past His Prime?

Today there is a new #1 at Amazon Demise of the Dollar Read the page selling this book. These guys are expert copy writers, (and there product.. the newletters.. are great too). I’ve been predicting that this would happen during the August slow down. This book...

What more can we learn?

Remember the press releases?Last week, I wrote about this in my BookMarketing Expert BLOG (here)I wanted you to know how I DOUBLED thenumber of people signing up for a newprogram from my friend and co-author DanKuschellMarketing Best PracticesDan talked about it...

Did you hear the call?

I’ve been writing about the promotion I’ve been doing with Dan Kuschell. You know, the guy who gives away his best selling book.The teleseminar call just finished. I know thousands of my readers were involved. Also.. I had hundreds of new people added to...