You’ve seen our promotions for Sugar Shock
This is one client who really went to the limit on a best seller blast campaign.
We pushed Connie Bennet’s book to Best Seller Status back in January, selling out all the books that Amazon.com, bn.com and Walmart.com had in stock.
But Connie hasn’t stopped there.. look at the note below to see how she’s expanded here reach. Then be sure to tune in to see our friend make the big time. (you might learn a thing or two about sugar too
Make sure to watch CBS News Sunday Morning this Sunday. And let CBS and me know what you think of the segment!
NEW YORK–Connie Bennett, author of SUGAR SHOCK!, is one of several experts appearing this Sunday, June 17, 2007, on the national show, CBS News Sunday Morning, in an approximately 8-minute segment about sugar. It is the lead story, barring any breaking news. “This is heartening that a major national TV show such as CBS News Sunday Morning is delving into this extremely important subject and telling people the truth about sugar,” says Bennett, a former sugar addict, journalist and certified holistic health counselor. “Americans need to learn that they’re probably getting at least one-quarter to one-third of their calories from refined sugar and processed carbs,” adds Bennett. “And people should know that consuming so many nutrient-deprived foods and drinks could lead to a host of health-damaging problems, including depression, failing memory, fatigue, headaches, heart disease, cancer, hypoglycemia, type 2 diabetes and premature aging,” adds Bennett, whose book SUGAR SHOCK! has been endorsed by a number of renowned health experts, including frequent “Oprah” guest Dr. Mehmet Oz. Bestselling author Nicholas Perricone, M.D. wrote the foreword for SUGAR SHOCK!, and renowned cardiologist Stephen T. Sinatra, M.D. is the book’s contributing author. The CBS News Sunday Morning segment about sugar is reported by the talented, Emmy Award-winning journalist Susan Spencer and produced by the thorough Jason Sacca.CBS News Sunday Morning begins at 9 am EST in the New York area and at other times in additional markets throughout the U.S. (See below for a URL to visit to learn where CBS News Sunday Morning can be watched in other parts of the country.)Other experts interviewed for the segment about sugar on CBS News Sunday Morning include:* Children’s obesity expert David Ludwig, M.D., Ph.D., author of Ending the Food Fight* Sugar historian Sidney W. Mintz, author of Sweetness and Power: The Place of Sugar in Modern History* Melanie Miller, vice president of public relations for the Sugar Association Tune in this Sunday, June 17, at 9 am EST to CBS News Sunday Morning to watch the sugar segment. Use the URL below to find out where and when it airs in your market. http://www.cbsnews.com/stories/2006/04/17/sunday/main1502683.shtml