Freud’s Puppetmaster.. Edward Bernays

Best selling author Ben Mack and I are working on a project to unearth the hidden history of master of public relations, persuasion and social manipulator Edward Bernays.If you don’t know who Bernays is.. here a fascinating videoEdward Bernays described in...

“What Should I Blog About?”

Authors just starting out with a blog ask me they should be formating and scheduling blog posts.As you can see from my book marketing strategy blog, I don’t have many “rules”.. instead, I refer those that want guidelines to this excellent...

When You Think About Someone, Let Them Know

When I’m out and about promoting and marketing books and authors, I meet a lot of people. Then there’s my mailing list, my linkedin connections, Myspace, Facebook, Friendster.Thousand and thousand of relationships. How do you keep up?When someone asks me...