Encouraging the Conversation

Funny how things converge in your mind while you read a book.This evening, I sat down to finish reading The New Influencers by Paul Gillin.I met Paul a few weeks ago and realised I hadn’t finished his book. I’ve been picking it up once every couple of days...

Freud’s Puppetmaster.. Edward Bernays

Best selling author Ben Mack and I are working on a project to unearth the hidden history of master of public relations, persuasion and social manipulator Edward Bernays.If you don’t know who Bernays is.. here a fascinating videoEdward Bernays described in...

“What Should I Blog About?”

Authors just starting out with a blog ask me they should be formating and scheduling blog posts.As you can see from my book marketing strategy blog, I don’t have many “rules”.. instead, I refer those that want guidelines to this excellent...