In developing web contenct around your book. Keep looking for what will encourage readers, bloggers, and even the press to link to you.. spreading the word about your book

Using the same strategies as you would in good PR, this is a great way to linkbait (provide bait to get a link)

It’s easy to find ideas.. in fact, some of the best ideas are from people writing about linkbaiting

like this one

The Link Baiting Playbook: Hooks Revisited – Stuntdubl – Search Engine Marketing Consultant