I’m in Dallas today, meeting with speakers and authors who are attending More Heart Than Talent. I’ll post some photos and new ideas for book marketing soon.

I met up with a very good marketer who strangely hadn’t heard about Robert Cialdini’s Influence: The Psychology of Persuasion. The must read book for serious marketers.

So just in case others have missed my reviews and references to Cialdini. I thought I’d post it one more time. Get a copy of Influence: The Psychology of Persuasion and study it carefully. Then read it again and study the six principles of influence. If you write to persuade (and who doesn’t) than this book is should be studied often.