harry potter

It’s Potter Time.. More Book Marketing Strategies

by Warren Whitlock on July 20, 2007 · 0 comments

If you’ve been following my blogs for long, you’ve likely seen this before.. my supposed obsession with Harry Potter.

It all started one Summer night in 2005 when I was hating Harry Potter because our book promotions always fell short of beating him.. even for a day. But I started noticing how hard Scholastic works at selling more and more Potter books, and decided that there might be something to learn from these guys.

So I attended a Harry Potter Launch Party and ended up writing a series of articles on what I learned on my Marketing Secrets of Harry Potter Blog

Tonight, I’m writing from a Borders book store. The party and the promotion is much bigger.. there seems to be not end to Potter


The One We Never Beat.. New Potter Book

by Warren Whitlock on February 1, 2007 · 2 comments


After a few great best seller launching last month, it going to get tougher for a while. Harry Potter has a new book release

Ben Mack Think Two Products Ahead is still doing well. Thousands have signed up at the promo web site.

But will will the latest Potter book sell well at a list price of $34.90

WSJ.com has a poll going.. when I checked the “way too much” option was winning by a landslide.

A poll is a terrible way to judge the pricing decision. Since the marketers here are pretty bright.. I would imagine they think the list price of books could be higher.

We’ll see over the next few months if they are right.