Many wonder if there can be any real social media experts. There seem to be so many people claiming expertiese.
I say “We all need to become expert in using the tools known as ‘social media'”
Like telephones, email, and indoor plumbing the profitable use of social media comes from applying new technology to existing problems. Some of us excel at doing the installation of the plumbing, others can design the buildings. All of use use the results.
A social media ROI is not as predictable as buying ads. It can be much more profitable when you commit to a plan that matches your goals and, there are ways to predict and measure results.
If you aren’t getting results from your social media, content, or influencer marketing program, give me a call. I can help you.
Warren Whitlock, named one of Forbes’ Top 10 Social Media Power Influencers of 2013 social media expert, and the revolution going on in business today with a focus on using new technologies to build revenues and expand markets for brands.
Warren literally wrote the book on Twitter — he is the author of the first book ever written about the social media platform, Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power, and Warren’s book helps you make that decision effectively.
He’s also the author of Profitable Social Media: Business Results Without Playing Games. Social media can be profitable if you go in with an open mind, a plan, and listen to your audience! It’s the old market cliché, many markets are an inch wide, and a mile deep. Without profits, social media and your business are just a hobby.
Warren consults businesses on the But his output doesn’t stop with books. Warren is a speaker, consultant, and host of the Profitable Social Media Radio show. The show also has an active community of followers who interact and receive show updates at SocialMediaRadio. For more tips and insights on making your social media efforts pay off, visit Warren’s Profitable Social Media site at ProfitableSocialMedia.com
Following the trend to new media, Warren also produces the Billions Rising radio show, exploring opportunities for self-reliance around the globe, This show furthers the spirit of Warren’s mission to be of service to others in all that he does. And so does the technology we have today, which allows us to reach every corner of the earth… not to spread a message but to listen and open a dialogue to help those who are ready to help themselves.
Why Consult a Social Media Expert?
For centuries, business was done through person-to-person relationships. Our desire to buy from those that we know, like, and trust and to be treated fairly has not changed. However, the 20th century brought innovations that tilted the odds for those who learned to market to a mass in communicating the same way.
Social media gives us more an opportunity to serve our markets better and break away from the competition by allowing more human connections than ever before. We can reach mass audiences in ways never imagine by 20th century marketing practices. Brands that understand and allow this into new data, new connections and new experiences to tailor the company’s offerings face a bright future.