I just started posting testimonials an recommendations to this blog site.
Picked a good day, here’s another a few hours after the first 
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I have a great deal of respect for Warren Whitlock. He is one of the "good guys". Brilliant and ready to share his information, and very nice to deal with. I highly recommend that you take advantage of any opportunity that you have to read his material in books, tweets, or listen to him on the radio.
Sally Witt
I was one of the guest speakers at the launch of the International Association of Aspiring Authors party held by Jess Kennedy Williams.
Jess sent this email about my participation:
Hi Warren,
You were great on the call last night. Thank you for taking time out of your busy schedule to join us. You were a big hit, and I have a feeling you will be hearing from my members.
I appreciate you and what you do. I look forward to working with you again soon.
Thanks so much! Jess
Jess Kennedy Williams
Founder and Executive Director
International Association of Aspiring Authors ~
The Only Association Catering to the Specific Needs of the Aspiring Author
www.AssociationofAspiringAuthors.com
You can listen to the recorded event here. I am the concluding book marketing expert speaker.
I just edited some comments on my Twitter Handbook blog (where we update reader of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online”) and found this
Substantially, the post is really the sweetest on this worthy topic. I agree with your conclusions and will eagerly look forward to your incoming updates. Saying thanks will not just be sufficient, for the exceptional lucidity in your writing. I will directly grab your rss feed to stay privy of any updates. Gratifying work and much success in your business enterprize!
This has got to be the best jumbo pile of nothingness I’ve read in a long time.
I was tempted to leave on the blog.. it says so little with so much
I’ve been experimenting with a couple of tools that bridge databases to make it easier to reach friends and contacts where they want to be reached.
We’ll have an update on this weeks Social Media Radio Show.. including some stats on what social networks have the best connections and how one site promises to get 43% of your email list to open an email (unheard of on some mailing lists today).
With Facebook opening profiles to the search engines by default, this is going to get easier. I think that soon we’ll be able to talk directly to a contact in exactly the way they want to hear from us.. Text, Tweet, Post or Email. In the mean time, let’s make it easier to show where we want to be reached.
BusinessCard2 is trying to do that. I just updated my entry. You can get your own there free.
I’ve been hearing a lot from one of my favorite companies.
I purchased their product a couple of years back, used it, and been very happy with the outcome.
However, in the past few weeks, my email IN box has been flooded with special offers and announcements. Multiple items in each email with links to buy or give the product as a holiday gift. Special offers for new purchases but nothing that would enhance my use of the product or relationship with the company. Nothing to help me use the product better.
When I see nothing but “special sale” emails.. I begin to wonder “Is this company in trouble? Why are they so desperate?”
Today being Cyber Monday, I decided it was a good time to remove myself from a few of these mailing lists. I scrolled down to the bottom of today’s 23 offer email and found some fine print disclaimers and a few links. I squinted to find the link that would unsubscribe me and noticed a button just above the fine print that invited me to become a fan on Facebook
Nothing for the fans who already bought?
Despite being there to drop my connection with this company, I must say I found it interesting that they were willing to pay $15 if I were to click on a button on Facebook.
I had to look.
I clicked through to the “fan page” and found 5 unanswered comments from customers using the product. All were politely asking for help with some small problem… no sign that anyone at the company saw them, let alone responded.
My first impression was that the company didn’t get social media (the professional way of saying “this sucks”).. so now I wanted to know: Is there any communication going on here?
Scrolling down, I found an ad for the $15 bribe and videos and photos posted by users, including an graphic with the word “PORN” .. but no comments on any of the wall posts.
Back to the email…
Preparing the post, I went back over a few emails to make sure I wasn’t missing anything that spoke to me as a user instead of just a person to help them get more sales… I had skipped to the bottom of today’s email and had missed this juicy headline:
we want to hear from you
review a product and help your fellow fans make the perfect choice
..followed by photos of their product line
(I’ve removed the product name before the word “fans”)
We have the tools today to segment our databases and provide a unique experience for our fans or customers.. speaking to each of them in a voice that makes sense and initiating a real conversation.
Just a couple of years back, a sales flyer from a company was expected.. and I believe still useful as one form of communication. However, when you decide to get into social media, and use terminology like you want to have a conversation.. you best be ready to have that conversation.
When you do engage your customers you will be adding real value and reap the benefits.
