If you’re at NAB 2010 this week and interested in Social median in the entertainment industry come by the tweet house session.

Be sure to head for the Destination Broadband Theater in the Las Vegas Convention Center from 5-6pm on Tuesday, April 13th to check out these awesome speakers at the official Tweet House session at NAB:Twitter and the Entertainment Industry: How the Real Time Web is Changing Hollywood.

A complete rundown of the session and speaker here

NAB Blog Review of Session

When you change your frame of reference, and take a 10,000 foot overview, you see thing that you may have missed

Gary Flake shows how we can get out of the pile of trees that we have seen as the Internet and view the forest of knowledge assembled for us.

More on PIVOT:

• Video: Discovering Insights with Pivot
• Article: Making Sense of Mountains of Data

Way back in the world before computers and cell phones, one of my favorite funny lines from TV was WKRP salesman Herb Tarlek assuring a client that everything work out OK

Del, goshdarnit I’ve got to go, but if you need anything, anything at all, I’ll be in my car somewhere.

Back then, if you didn’t stick around to see what happened, you really didn’t know.

Are you still using 1980’s Technology for Phone Calls?

Now that we have voice mail, cell phones and instant messaging, we don’t have to be tied down to a location. Herb Tarlek can leave the remote broadcast in the hands of Dr. Johnny Fever and the crew, keep the phone on and get more done.

There’s a lot of places where we need to be. Many relationships that can grow stronger when you show up with more connections and more business, we end up with more of these opportunities.

Yet, many end up sitting at a meeting with their phone or computer tuned into someplace else. After all, it still takes time to check in to voice mail, email, Twitter and wherever else people are trying to reach you.

Rethinking the Multiple Points of Contact Theory

I’ve talked to many a busy person who comes up with one way or another to manage all these contact points. If you have an assistant screening, you can get down to one point of contact, but that isolates you.. sometimes good, sometimes bad.

Others drop one medium for another. This week, I’ve seeing announcements that a new service is great and a user suggesting that no on try to reach them on the old one “cause I won’t be checking in”

That may work for some, but I’m convinced that the future of marketing, business and living is to Listen and Love.. I want to know when people are reaching out to me, filter out the noise and respond to real human to let them know I care, and what I can do to help.

I think the answer is a universal in box. Google has several initiative in place for this, Google Buzz in our Gmail accounts, search for just about everything, and Google Voice to replace voice mail.

Here’s how it works:

Most of my calls end up going to voice mail, with Google Voice, they are instantly transcribed and available to view and respond to… right in my Gmail account.

While I’m getting a lot less calls as people learn to reach me via email, buzz, Twitter or blog post comments, there are still a few that pick up the phone every time they think of it. With a universal in box, I can respond quickly.. often sending back an email before I get off the conference call I’m on or while waiting in line at one of those 3 minute intersections here in Vegas.

You can import contacts and forward numbers, so Voice can be integrated with just about any other system you’ve been using. It’s free. Some suggest Google is using the massive data points gained from transcribing messages to improve voice recognition and search algorithms. So I suppose you don’t want you billion dollar secrets left on a Voice Mail message (even if it’s a old fashion answering machine)

Last I checked, Google Voice was still BETA, but it pretty easy to get an invite and may well be open for all now.

We’ve been talking about the social media changing the speed at which we do business.

I say that when you can get real time information, the value of aged information is greatly reduced. That’s why people like Twitter, Facebook and other social media.

Now Google takes the next natural step with real time results from the social media above the older listings:

Now more than ever, we need to know what our customers, readers, friends, fans and foes are saying about our brand

commented on BrianSolis.com

Numbers don’t show how many people are actually using Twitter to carry on a conversation.

As we learn to use Twitter, we spend lest time gawking the web site and just put it into our daily routines. Geoffrey Moore’s Chasm comes to mind.. suggesting that we are still at the beginning of the acceptance curve.

SMS is 3 trillion messages a year and growing. The revolution has a long way to go.

Just in case you are still wondring if social media is just a fad…

Sure, Twitter as we are using it today may not always be there.. but that’s not the point. The REVOLUTION is just begun.

Let’s get beyond the gee whiz over technology and talk about a time when every consumer of media is a producer of media.

That time is here.

I’ll be in Florida this weekend. If you are near Tampa, come by the even where I’m speaking and let’s Tweet up. I’ll been meeting with clients part of the time, but if you are attending the event, I’m sure we’ll have time for a chat.

Friday will be a busy day. I’ve got a radio show broadcast from from the Internet Masters Seminar in Tampa (listen to the Twitter Radio Show here) right after an appearance on Aware Talk Radio

How are global  communication technologies such as twitter, facebook, myspace, & BTR affecting mass consciousness? When our every thought is digitally threaded together in real time, doesn’t the ‘100th monkey effect’ happen faster? Leaping human insight and understanding forward exponentially? Join Chad Lilly with special guest Warren Whitlock, #1 best selling author of Twitter Revolution for a discussion about ‘Advancing Technologies – Advancing Consciousness’ … and PARTICIPATE in a LIVE Social Experiment!!!

Do you know of other hosts looking to do a Twitter or Social Media program? Comment below. To book me on your radio show, start with a Tweet to @WarrenWhitlock

Technorati Tags: Twitter Revolution, Twitter.com, Twitter marketing, online promotion

We had a delightful time talking about Twitter, Social Media, and how an author can get noticed when I was on the Alpha Women show.