Comments on: Is Your Social Media Strategy Hurting Your Reputation?

By: Kathy Crabbe

Kathy Crabbe — Mon, 14 Dec 2009 23:18:47 +0000

Good points esp. "I begin to wonder “Is this company in trouble? Why are they so desperate?” Thanks!

Kathy C.
http://SoulReaderBlog.blogspot.com

By: uberVU - social comments

uberVU - social comments — Mon, 30 Nov 2009 19:18:14 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by shelhorowitz: RT @WarrenWhitlock: New Blog Post: “Is Your Social Media Strategy Hurting Your Reputation?” http://bit.ly/6dTIfq...

By: Warren Whitlock

Warren Whitlock — Mon, 30 Nov 2009 16:22:20 +0000

Big Box stores are part of the distributions system that makes it so easy to move away from sales and special offers and talk directly to the customer.

This example is from a MANUFACTURER.. they do online sales direct.. so they are competing with their dealers.

The more focus one puts on "special low price today" the more of a commodity they become. It's good for that day.. but hurts the long term value of the company

By: Warren Whitlock

Warren Whitlock — Mon, 30 Nov 2009 16:18:42 +0000

I was tempted to reveal the company.. not to puncish them.. but to show how much easeier it would be to get things right.

I went for telling the story here. In another post, I'll show some easy examples.

You are so right.. just LISTEN and LOVE.. let people know you care.

By: Warren Whitlock

Warren Whitlock — Mon, 30 Nov 2009 16:16:53 +0000

The key to marketing in the future is to stop trying so hard to SELL people.

There are millions looking for whatever you offer.. wanting to buy from someone that the KNOW, and LIKE and hopefully TRUST.

You don't build that kind of trust by throwing ads at people. Ads are ok, but they do not build a real relationship.

To build a long lasting relationship.. LISTEN and LOVE. Pay attention to what your customers say, and let them know you care.

By: Warren Whitlock

Warren Whitlock — Mon, 30 Nov 2009 16:14:16 +0000

that's been true as long as I've watched business.

Guess we can expect them to throw every new tool at it :

By: krankgear

krankgear — Mon, 30 Nov 2009 16:08:01 +0000

No doubt the big box stores don't want to help us the old buyer. They want us to help them with the future buyer. Hmm excuse me I just bought a hamburger can I have a napkin? Sure there's one on the floor. Hey Tell this nice women in line how good the burger is. What?

By: remarkablogger

remarkablogger — Mon, 30 Nov 2009 15:55:11 +0000

Wow, so lame. Especially when it's so easy to not be lame.

By: Annie Haven

Annie Haven — Mon, 30 Nov 2009 15:45:58 +0000

Authentic Haven Brand @greensoil we are a small family owned business doing high volume sales online. We are new to Social Media and are always trying to promote our Green garden line of soil conditioner teas is the right lite!

We would love to hear feedback.

Thank you,

By: Steve Latham

Steve Latham — Mon, 30 Nov 2009 15:35:21 +0000

There's no question retailers are sacrificing long-term relationships to meet Q4 revenue goals. Very short-term thinking. I guess they will have to learn the hard way.